The search page is where customers on your store can see relevant results based on a custom search query they make.

On most online stores, a search element appears on the header of the site. Depending on how large your catalogue is, you can either add a search icon (usually a magnifying glass) which triggers a search input field when clicked, or directly show а search field to make it as easy for your customers to search as possible.

Once a customer types in their search term and submits the form, they’re normally redirected to a special search page. On this page, they can see a list of all the relevant products, also referred to as search results.

The search page works very similarly to how collection pages work. Most online shops list the search results using the same product cards as on their collection pages and they often show the same filtering and sorting options.

It’s important to always show the search term the customer has entered above the search results, so they know what they’ve entered. Most stores also include a counter indicating the number of relevant seach results.

If you have a blog or if you have many custom pages, you might want to split the search results by type. You can show the products at the top of the page and below them – the returned pages or blog articles that also include the search term.