The collection pages (or category pages) are the pages on your online store where you list different products that have something in common. It could be that they’re of the same type (for example: shoes, shirts, jackets), same brand (Nike, Adidas, New Balance) or anything really that makes sense to you based on your product catalog.

Most product pages usually show a few details for each product:

  • Featured image
  • Product title
  • Price

Depending on products, some stores also show color/size swatches and/or a “Quick view” feature with more details for each product.

In addition to the products information, collection pages usually include two very helpful functionalities:

  • Filtering
  • Sorting


Filtering allows customers to narrow down the collection products based on certain conditions. For example: only display products that are available in size “Small” or if the product price is below $100.

The number of filters you would like to offer would largely depend on your catalog. If you only have 10 products on your store, you shouldn’t be too worried about the filtering capabilities on your collection pages but if you are selling 10 000 products, you would probably want to offer multiple sorting menus to make it easy for your customers to quickly see products that match their requirements.


Regardless of what products you are selling or how large your catalog is, the standard sorting menu would include the following option:

  • Featured
  • Price (low to high and high to low)
  • Best-selling
  • New to old
  • Product title (alphabetically)
  • Rating (if you collect product reviews)

In addition, you might want to add badges to your products, like “New”, “On sale” or “Almost gone”.