Glossary

E-commerce, like any industry, uses a lot of its own specific terminology and abbreviations. This resource aims to help you learn everything you need to know from an e-commerce development perspective.

Abbreviations

  • COD – Cash on delivery
  • BNPL – Buy Now Pay Later is a payment delay option that allows customers to get the goods they want now and pay at a later date. Companies: Klarna, Affirm Buy Now Pay Later is a payment delay option that allows customers to get the goods they want now and pay at a later date. Companies: Klarna, Affirm
  • ATC – Add to Cart
  • TTFB – Time to First Byte
  • DTC – Direct to Consumer
  • CPG – Consumer Packaged Goods
  • TBYB – Try Before You Buy
  • BFCM – Black Friday Cyber Monday
  • 3PL – Third Party Logistics
  • DNVB – Digitally Native Vertical Brand
  • UGC – User-generated content
  • CTA – Call to action
  • UTM – Urchin Tracking Module
  • BOPIS – Buy Online Pickup In Store